Case Study: Boob Baby

Boob Baby

Sarah Appleton and her husband Ryan set up Boob Baby following the birth their son. They wanted to provide a place where women could come for breastfeeding products, at competitive prices and with good customer service, and advice that is clear and easy to find.

Boob Baby is a lovely, easy to navigate website consisting primarily of a shop, stocking everything breastfeeding related including Mama Tea’s New Mama, a breastfeeding zone, aimed at providing lots of easy to read advice including a section called “Mum’s Top Tips” with lovely pieces of breastfeeding encouragement, and a blog sharing the latest news about products and breastfeeding. One of our favourite quotes from “Mum’s Top Tips” is;

“my best advice would be that breastfeeding isn’t about just food. Newborns feed all the time, it’s their source of warmth, comfort and mummy.”

As we embark on World Breastfeeding Week 2012 this is a great website to inform and shop breastfeeding accessories for mamas to be and new mamas alike.

Visit the Boob Baby website, follow them on Facebook and Twitter.

To find out more about Mama Tea and our full range of products, visit our website at


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